Leading tire manufacturer and legendry automotive business join forces in co-branding multi-year global agreement

Giti Tire has signed a co-branding agreement as global automotive tire partner of Sparco®, the world’s leading manufacturers of motorsport safety systems and racing equipment.

The deal, which focuses solely on the Giti brand, covers several areas, most noticeably for owners of high octane sports cars and SUVs. The Giti – Powered by Sparco® slogan will start to appear on the sidewall of key UHP sizes from 2024.

Giti – Powered by Sparco® will be the tagline that will drive all joint activities, with the development programme underpinned by the companies’ shared philosophies and values of ‘racing, performance, continuous safety and sustainability’.

Sparco leisure clothing will also be available for Giti distributors and for frontline customer-facing dealers for whom there will be the option of bespoke customised garments.

Furthermore, considering that Sparco® also supply of a comprehensive range of gaming equipment, same technical clothing and solutions will be available to Giti’s established eSports activities.

Founded in Turin, Italy in 1977, Sparco® has a long-established history in motorsport and in their launch year developed a fireproof racing suit that could withstand 11 seconds in fire, a record for the time. Since then continuous R&D has allowed the achievement of the best performance levels in the segment. 

Chosen by the best teams and drivers globally, Sparco® can now list more than 300 global partnerships with leading motorsport players around the world including, first of all, Red Bull Racing and McLaren in Formula 1. In OEM segments Sparco® is a supplier to many prestigious manufacturers including Lamborghini, Ferrari, Bugatti, Ford, Stellantis, Dallara and many others.

Giti Tire brand portfolio includes Giti, GT Radial, Runway and Dextero and offers a complete product range including passenger car, SUV, van, light truck (PCR), heavy truck and bus (TBR). It continues to be one of the largest tire companies in the world in both volume and revenue.

Stefan Brohs, Marketing Director - Europe for Giti Tire, said: “The philosophy of both business couldn’t be more aligned with safety, performance, research and development and sustainability at the heart of what makes both businesses so special and successful. We will be using these core values to really drive each other to greater excellence.”

“We are totally aligned with Sparco’s code of ethics and environmental credentials,” adds Chris Bloor, International Sales and Marketing Director for Giti Tire. “We have an agreed commitment to work together for the betterment of people and the planet, and we will create a programme of activity to this end. 

“This exclusive partnership will bring countless opportunities for both companies, we cannot be happier and wish to thank Sparco for reaching out to us with a hand of friendship.”

“Sparco has a long and valuable experience in the automotive sector and the idea of a partnership with Giti for the development of a ultra-high performance tire range - Giti – Powered by Sparco® - allows us to create a bridge with our core businesses” added Niccolò Bellazzini – Brand Manager at Sparco®. 

“Since the very beginning of our conversations we found immediately several point of contact with Giti management and we are very satisfied we were able to favour such an important agreement that complete our presence in automotive world”.

Giti Tire is one of the largest tire companies in the world in terms of both volume and revenue. With a brand portfolio including Giti, GT Radial, Runway and Dextero, the company offers a complete product range for Europe including passenger car, SUV, van, light truck (PCR), heavy truck and bus (TBR).

Giti Tire is focused on building sustainable partnerships with distributors, retailers, truck and bus fleets, vehicle manufacturers and other leading industry companies and organisations to provide high-quality products with excellent service.

Founded in 1993 and headquartered in Singapore, the company has grown to over 30,000 global employees and distributes to more than 130 countries.

Giti Tire’s state-of-the-art European R&D facilities are located in Hannover, Germany and the renowned MIRA facility in the UK, working in conjunction with other global research and development centers in China, Indonesia and the USA.

Giti Tire is fully committed to maintaining the very highest standard of quality control procedures and has obtained IATF 16949:2016 accreditation for all of its manufacturing plants. All plants supplying Europe have obtained ISO14001 Environmental Management System Accreditation.